Description
Education and Qualifications
Cardiff University
Master in Business Administration (MBA) Dec 2018
Lahore School of Economics June 2014
Bachelor of Business Administration (Honors)
(Majors) Finance (Minor) Math-Stat
Keynesian institute of Management and Sciences 2010
A-levels
Divisional Public School 2008
O-levels
Professional Experience
Admissions Administrator – Cardiff University Dec 2018/Jan 2019
To provide excellent administrative and customer service support to the Admissions department. To ensure the streamlined processing of applications to the University including applying set admissions criteria.
Key Duties:
Responsibility for ensuring the accurate processing of applications to the University including data entry and record keeping using the University’s student record system. Where agreed, making decisions on applications by applying a set criterion. Responding to all enquiries from internal and external customers in a professional and timely manner, following established procedures, referring complex enquires to Admissions Supervisors, ensuring all relevant facts and information needed is recorded and passed on. Gather and analyse data to update administrative systems with accurate information.
International Student Ambassador – Cardiff University Jun/Jul 2018
Worked with the Cardiff University International Office as an International Student Ambassador to actively encourage international applicants and offer holders to choose Cardiff as their preferred University option, also working as part of the Student Ambassador telephone and email team to make daily calls and emails to international applicants from all over the world.
Lahore University of Management and Sciences (LUMS) Jul 2017/Sep 2017
Senior Officer International Marketing
Key Duties:
1. Develop international Marketing Plans
· Assisted in marketing plans in line with the internationalization goals. Ensured alignment with all schools and stakeholders for the same
· Prepared and implemented marketing activities/campaigns to build brand image and equity in target international markets
· Worked closely with the Communications team to ensure that the international communication plan is in line with the LUMS content strategy
2. Research:
· Done In-depth research on international markets for an effective plan and execution.
· Translated research results into customized execution in target countries
3. Relationship Management
· Maintained a good relationship with key stakeholders in target markets:
· Print/Electronic media; PR agencies
· Schools/universities
· Education boards and ministries
· Embassies/foreign offices of target countries/regions
· Business sector in target countries
4. Marketing activities and promotions; planning & execution
· Visited Colleges/Universities in target countries
· Managed Open Days in target markets
· Involved in making Marketing and promotions collateral for target international markets; managed design and content for brochures, flyers, posters, reports, etc.
5. Information database:
· Maintained and updated relevant databases for international marketing plans e.g. universities/schools/agencies/companies etc.
Lahore University of Management and Sciences (LUMS) Apr 2015/Jun 2017
Officer International Marketing / Officer Marketing
Involved in implementing the marketing plan to build LUMS brand image in target international markets. By working closely with the communications team, I have ensured that our content and design is in line with our overall strategy. Participating in educational expos and visiting educational institutions nationally and internationally, I have proved to be a solid ambassador for the institute. Successfully managing relationships with key stakeholders such as print/electronic media, educational boards, ministries, foreign offices and the business sector in target countries. Successfully launched LUMS International Campaign in Sri Lanka, Nepal and Afghanistan. Coordinating with internal departments for collection and dissemination of information. Handled high profile visitors to LUMS.
Obrotu (Consulting/Business Services ) Aug 2014/Mar 2015
Key Account Executive
Responsibilities involved client handling, servicing and managing digital strategies and planning for clients. Work with clients to create a social media strategy that collaborates with marketing and advertising campaigns. Monitor sites for customer service opportunities and initiate conversations on behalf of the client. Analyze and report social media actions on a monthly basis.
Global village internship, Philippines Jul/Aug 2013
Intern, AIESEC global exchange program.
Responsibilities were to organize and deliver multiple interactive, informative and motivational “HYPE sessions” to high school and university students on topics related to the EPs country of origin (good case practices in their country, interesting cultural facts, how the Philippines is considered in their country etc. Interacted with 30 other students representing their countries.
Official Trainings
· High Impact Business Communication Skills
· Advance usage of Power Point
Projects
Research Project – Cardiff University
Impact of Cross-Cultural marketing on beverage industry in Asia; Case of Coco Cola’s cross-cultural marketing in Pakistan
Market Research
Project on Cardiff Central Market for retaining and attracting customers.
Consultancy Management
Project on Repair Café Wales for retaining and attracting volunteers
Research Paper
Success of New Product Development and its impact on organization
Supply Chain Management
Conducted a supply chain project on METRO cash and carry
Entrepreneurship and SME
Made a temporary private company, invested in the company, carried out promotional campaign and management activities for events to raise funds for the final conference and exhibition of our company’s products in royal palm. Constructed a final account of company as well. Performed duties of Sales Director.
Additional Skills and Experience
Worked with WWF for an awareness campaign
Experienced in Event Management
Have a good command over MS Office (MS Word, MS Excel, MS PowerPoint, MS Access, Maple, Stata and Stat Graphic)
Can greet in 10 different languages.
Wrote articles in magazines
Fluent in English, Urdu and beginner in French
Excellent communication skills and comfortable with working in a team.
Interests
Badminton, Archery, Cooking, Traveling, Music, Swimming and Painting.
Education
Cardiff University
- 2017/2018 MBA