Shaikh Muhammad Irfan

EDUCATION JULY 2005MBA MARKETING, UNIVERSITY OF NORTHWST, STRATFORD COLLEGE LONDIN-UK. DEC 2001 B.PHARMACY, UNIVERSITY OF KARACHI, KARACHI. EXPERIENCE 13th Mar. 2023 – CURRENTLY WORKING BUSINESS MANAGER, PHARMATEC PAKISTAN (PVT) LIMITED Portfolio – CARDIOMETABOLICS - Strategically leading sales & marketing team of 45 FF, 10 ASMs/SMs & 1 PM. - Development & implementation of customer engagement strategies. - Preparation of sales budgets, brand strategies and promotional plans. - Initiated training and development of team for long term retention. - Improved onboarding of new associates to reduce vacant positions. - Monitor R&F to attain the required targets of visits to doctors. - Establish relationship with KOLs. - Development of new customers and brick walling of loyal customers. - Development of marketing strategies, to increase the brand's market share. - Development of short- & long-term strategies. - Increase the emphasis on scientific & academic activities. - Cross functional coordination with supply chain, distribution, & compliance. - Collaboration with BD in the identification of new molecules. 1ST NOV. 2020 – 11th Mar. 2023 BUSINESS MANAGER, WILSON’S PHARMACEUTICALS LEAD CORPORATE COMMUNICATION AND STRATEGIC PLANNING - Lead portfolios of cardio-metabolic and gastro products. - Established corporate marketing strategy, branding guidelines & SOPs. - Introduced and lead digital marketing for corporate branding. - Lead a team of marketing, sales and digital project manager. - Lead PMs in developing strategies, brand plans, budget allocation. - Developed associations with medical societies/institutes for health projects. - Conducted webinars, health talk shows, hybrid meetings and symposiums. - Established metrics for tracking & measuring effectiveness of brand plans. - Developed process flow automation for approvals to increase efficiency. - Conducted workshops for PMs to improve their marketing skills. - Succeeded in raising corporate brand to 100%. - Worked on a strategic shift of “organizational habits and behavior”. NOV. 10, 2010 – JAN. 13, 2020 GROUP PRODUCT MANAGER, SANDOZ-NOVARTIS PHARMA PAKISTAN. Product Manager – Sr.PM – Sales Manager – Group Product Manager - Segments: Phy, Paeds, Gynae, ENT, Chest. - Portfolio - Azomax, Zatofen, Amoxi-clav, Esocue, Probiotics. - As GPM, lead the team of 5 product managers. - Performed additional responsibility of Sales Manager South. - Maintained consistence growth on key brands of above 25%. - Cross functional coordination with distribution, medical, & compliance. - Strategic planning to grow market shares of the key brands. - Conducted multiple CMEs and preceptorship programs. - Conducted clinical trials to established Azomax in the typhoid fever. - Lead national speakership programs. Conducted hybrid conferences. - 22% rise in active customers. ROS taken from 13% to 24%. - Succeeded 2nd position in APAC global project “Green Planet”. - Lead marketing team for global project “BUILD Initiatives”. - Pharmacovigilance associate for Sandoz for 3 years. - Focused on performance analysis, SFE targets and team retention. - Coaching and development of team. Assessment of new associates. SEP. 2008 – NOV. 2010 PRODUCT MANAGER, PLATINUM PHARMA PAKISTAN LIMITED. - Relaunched Unifylline (Doxophyline-antiasthma brand) - 30 product events during 3 months on Unifyline as relaunch campaign. - Launched antifungal cream. - Budgeting and Target setting at zonal & regional levels. OCT. 2005 – AUG. 2008 PRODUCT MANAGER, SAMI PHARMA PAKISTAN LIMITED. - Responsible for antibiotic portfolio - With consistent efforts attained 1st position of Novidat in IMS. - Introduced market feedback mechanism among sales & marketing. - Launched Caricef DS susp. / Novidat DS Infusion. SEP. 2001 – JAN. 2003 MEDICAL INFORMATION OFFICER, BARRET HODGSON PAKISTAN LIMITED. JUN. 2001 – AUG. 2001 MEDICAL INFORMATION OFFICER, GETZ PHARMA PAKISTAN LIMITED.