RecruiterPK

Description

EDUCATION
JULY 2005MBA MARKETING,
UNIVERSITY OF NORTHWST, STRATFORD COLLEGE LONDIN-UK.

DEC 2001 B.PHARMACY, UNIVERSITY OF KARACHI, KARACHI.

EXPERIENCE
13th Mar. 2023 – CURRENTLY WORKING
BUSINESS MANAGER, PHARMATEC PAKISTAN (PVT) LIMITED Portfolio – CARDIOMETABOLICS
– Strategically leading sales & marketing team of 45 FF, 10 ASMs/SMs & 1 PM.
– Development & implementation of customer engagement strategies.
– Preparation of sales budgets, brand strategies and promotional plans.
– Initiated training and development of team for long term retention.
– Improved onboarding of new associates to reduce vacant positions.
– Monitor R&F to attain the required targets of visits to doctors.
– Establish relationship with KOLs.
– Development of new customers and brick walling of loyal customers.
– Development of marketing strategies, to increase the brand’s market share.
– Development of short- & long-term strategies.
– Increase the emphasis on scientific & academic activities.
– Cross functional coordination with supply chain, distribution, & compliance.
– Collaboration with BD in the identification of new molecules.

1ST NOV. 2020 – 11th Mar. 2023
BUSINESS MANAGER, WILSON’S PHARMACEUTICALS
LEAD CORPORATE COMMUNICATION AND STRATEGIC PLANNING
– Lead portfolios of cardio-metabolic and gastro products.
– Established corporate marketing strategy, branding guidelines & SOPs.
– Introduced and lead digital marketing for corporate branding.
– Lead a team of marketing, sales and digital project manager.
– Lead PMs in developing strategies, brand plans, budget allocation.
– Developed associations with medical societies/institutes for health projects.
– Conducted webinars, health talk shows, hybrid meetings and symposiums.
– Established metrics for tracking & measuring effectiveness of brand plans.
– Developed process flow automation for approvals to increase efficiency.
– Conducted workshops for PMs to improve their marketing skills.
– Succeeded in raising corporate brand to 100%.
– Worked on a strategic shift of “organizational habits and behavior”.

NOV. 10, 2010 – JAN. 13, 2020
GROUP PRODUCT MANAGER, SANDOZ-NOVARTIS PHARMA PAKISTAN. Product Manager – Sr.PM – Sales Manager – Group Product Manager
– Segments: Phy, Paeds, Gynae, ENT, Chest.
– Portfolio – Azomax, Zatofen, Amoxi-clav, Esocue, Probiotics.
– As GPM, lead the team of 5 product managers.
– Performed additional responsibility of Sales Manager South.
– Maintained consistence growth on key brands of above 25%.
– Cross functional coordination with distribution, medical, & compliance.
– Strategic planning to grow market shares of the key brands.
– Conducted multiple CMEs and preceptorship programs.
– Conducted clinical trials to established Azomax in the typhoid fever.
– Lead national speakership programs. Conducted hybrid conferences.
– 22% rise in active customers. ROS taken from 13% to 24%.
– Succeeded 2nd position in APAC global project “Green Planet”.
– Lead marketing team for global project “BUILD Initiatives”.
– Pharmacovigilance associate for Sandoz for 3 years.
– Focused on performance analysis, SFE targets and team retention.
– Coaching and development of team. Assessment of new associates.

SEP. 2008 – NOV. 2010
PRODUCT MANAGER, PLATINUM PHARMA PAKISTAN LIMITED.
– Relaunched Unifylline (Doxophyline-antiasthma brand)
– 30 product events during 3 months on Unifyline as relaunch campaign.
– Launched antifungal cream.
– Budgeting and Target setting at zonal & regional levels.

OCT. 2005 – AUG. 2008
PRODUCT MANAGER, SAMI PHARMA PAKISTAN LIMITED.
– Responsible for antibiotic portfolio
– With consistent efforts attained 1st position of Novidat in IMS.
– Introduced market feedback mechanism among sales & marketing.
– Launched Caricef DS susp. / Novidat DS Infusion.
SEP. 2001 – JAN. 2003

MEDICAL INFORMATION OFFICER, BARRET HODGSON PAKISTAN LIMITED. JUN. 2001 – AUG. 2001

MEDICAL INFORMATION OFFICER, GETZ PHARMA PAKISTAN LIMITED.