RecruiterPK

Description

Enthusiastic marketer with more than 12 years of experience in successfully launching multiple brands, able to motivate and help a team reach optimum performance. Fortunate to work with and for a diverse portfolio of brands products learning to adapt accordingly in order to maximize the related strengths and resources available for best results.

SKILLS

·       Product launch

·       Event Management

·       Research and Survey (Field & Literature)

·       Liaison & Correspondence

·       Sales analysis

·       Strategic planning

·       Resource allocation

·       Team building ability

·       Negotiation skills

·       Computer skills (PowerPoint, Excel)

EXPERIENCE

BRAND MANAGER                                                                         2019-Present

Quice Food Industries Limited (All beverage categories)

Naseem Food International (Recipe Mixes and Spices)

Revamped structure of the Marketing department
Leading the marketing & creative team to explore new directions with change in work style approach
Developed overall marketing department structure which in turn achieved an increase in sales volumes for the year 2021 over 2020
Devising and implementing social media planning in line with brand objectives
Key Achievement:

Led the highest-performing campaign in 2020-21 with an overall increase in performance and achievements in terms of brand reach along with volumes
Developed and launched multiple brands
– Naseem: Recipe mixes Plain Spices,

– Quice: Fruit Drinks PET bottle, Fruit Drink Prisma Packing for the local and international market

MARKETING MANAGER (BTL)                                                        2017-2019

Hamdard Laboratories (Waqf) Pakistan Limited,

Rooh Afza, Herbal Medicine & Matabs

·       Corporate re-launch, new corporate identity unveiling event (at Mohatta Palace) with follow-up campaign on conventional & digital media

·       Product re-branding campaign through on-ground activities with direct consumer contact

·       Nationwide revamp of all Hamdard Matabs; strategy development for image building, remodeling of all facilities along with awareness campaigns through merchandising, POSM management, events & exhibitions, sponsorships along with support from electronic and OOH media

·       Planning & organizing of the 1st Hakim Said Awards

MARKETING MANAGER (ATL & BTL)                                       2014 – 2017

Oil World Pvt. Ltd.,

Cooking oil & Banaspati (Shama & Barkat).

·       Re-launched of Shama Cooking Oil & Banaspati on a nationwide scale, previously a regional brand in KPK & Central Punjab.

·       Induction of the brand at major LMTs with in-store consumer promotions and other Bachat Bazaar activities across the country to register the new packaging

BRAND MANAGER                                                                           2013 – 2014

Adamjee Automotive Pvt. Ltd.

Robert Bosch GmbH (auto parts for Pakistan, Afghanistan & South Africa)

·       Developed dealer signage design guidelines and installed at all major markets

·       Launched OOH brand awareness campaign in Afghanistan and South Africa

·       Organized International Technical training seminar for Bosch Auto Parts and Power tools

·       Designed various trade & consumer promotions in Pakistan

BRAND MANAGER                                                                           2011 – 2013

Oil World Pvt. Ltd.,

Cooking Oil & Banaspati (Shama and Barkat).

·       Launched Barkat Cooking Oil & Banaspati in South region with complete 360° campaign on all mediums

·       Managed electronic media planning for Shama Cooking oil & Banaspati

ACCOUNT MANAGER                                                                     2008 – 2011

Orient Advertising Pvt. Ltd.

Clients– Walls Unilever, Ismail Industries, Kohinoor Cosmetics, Soaps & Chemicals, Shama Banaspati, PPL, Roche Pakistan Ltd. (Diagnostics Division)

·       Liaison with clients on daily basis, worked with the creative department on campaigns, briefs, pitch presentations, electronic/print media campaigns

ASSISTANT PROJECT MANAGER                                                2006 – 2008

Business Research & Support Channel

Brands– Dalda Foods, Lipton Tea, Blue Band Margarine, Surf Excel, ABN Amro Bank, Tetley.