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Hashtag Tribe Pvt Ltd Oct 2022 – Present

Manager Digital Accounts Strategist & Operations Lahore

Collaborated with creative teams to develop compelling brand messaging and visual assets in executing integrated marketing campaigns for a diverse range of client brands
Orchestrated strategic 360 campaign ideation and optimization for brands driving exponential growth in market share and leading to a 25% increase in digital brand awareness; assessed customer acquisition efforts, increasing lead generation and conversion rates.
Lead the efforts in optimizing team operations, resulting in a 15% improvement in efficiency through process automation and resource allocation.
Strategized the department’s workflows, ensuring seamless collaboration among team members and achieving a 20% reduction in project turnaround time
Implemented data-driven funnel optimization strategies by leveraging customer analytics, developed targeted strategic plans, and delivered compelling pitches tailored to specific business needs, resulting in a 20% increase in client acquisition
Engaged with the full suite of internal and external communication tools (eg social media, intranet, mobile access) when delivering key communication initiatives
Clientel:
United Industries Limited, Kashmir Beats, Kausar Cooking Oils & Rice, Scotch Brite by 3M, and Pearl Gas by Total Parco,

Blitz Advertising Pvt Ltd Dec 2020 – Sep 2022

Senior Digital Strategist & Planner Lahore

Steered brand revenue and voice of market share growth via global delivery brand plans and led the digital activation team for VELO.PK by British American Tobacco
Maintained sustainable media engagement/editorial calendars to drive thematic content & ensure media where necessary
Ensured the right channel mix and campaign plans to optimize target consumer reach, and joined hands with the media marketers to amplify the brand message and improved social ERR from 1.2% to 3.7%
Maintained strong partnerships with multiple stakeholders to value key business and brand initiatives
Piloted end-to-end production of captivating hero and auxiliary content for social media platforms and websites, optimizing cross-functional coordination; achieved brand consistency, resulting in a remarkable increase in engagement and a boost in website traffic.
Led the development of the brand positioning & communication within global guidelines, including consumer advertising and promotion ideation, testing annual operational plans for the sector responsible
Constructed comprehensive reports combining performance data and market averages, enabling data-driven decision-making; identified underperforming channels and reallocated budget to high-performing channels, driving an increase in ROI
Created a roadmap for the brand in close partnership with the activation team and agency to drive penetration & product adaptability.
Crafted a differentiated marketing mix across affinity touch points and collaborated across agencies to build powerful marketing plans, including launching the first campaign of Walee.pk

Adex 360                                                                                                                               Dec 2018 – Nov 2020

Assistant Client Servicing Manager
Group Account Manager Lahore

Analyzed key market trends and competitor strategies, informing the development of targeted marketing campaigns, leading to a 50% increase in website traffic and a 25% growth in online sales.
Optimized advertising campaigns across diverse platforms including Facebook Ads, Google Ads, TikTok Ads, and more; achieved an exponential increase in click-through rates and a  decrease in cost per acquisition
Planned and capitalized on upselling opportunities, leading to growth in digital account revenue and exceeding quarterly sales targets by 10%.
Managed communication channels and fostered strong partnerships among internal teams, resulting in a reduction in project delivery time and an increase in team efficiency.
Worked closely with the brands and marketing management teams, to ensure consistency in communication to achieve brand objectives

E-Commerce Clientel:
Limelight, JOMO.PK, Morebagh By Beechtree, Be One Shop One by Shakam Industries, SOKAMAL, By The Way – BTW, Mi Store, Warda, Khas, Engine, Noor by Saadia, Phulkari by Taana Baana, Dari Mooch, Reefland, Paradox London, QNaturals, The Vitamin Company, Mochari Shoes, Erum Khan, Ostruce Oil

Hashtag Tribe Pvt Ltd                                                                               Feb 2016 – Nov 2018

Senior Account Manager

Social Media Executive Lahore

Redesigned and revamped Shopify accounts for leading brands, strategic UX and UI improvement, and better conversion rate optimization techniques.
Spearheaded migration of Shopify accounts to a new theme, resulting in a 40% improvement in page load speed, a 20% increase in mobile conversions, and a 15% decrease in bounce rate.
Prepared innovative PR plans, securing coverage in top-tier publications and ultimately elevating brand authority and driving customer trust.
Orchestrated content write-up preparations for 10+ brands, ensuring consistent brand messaging across all platforms and increasing engagement through compelling storytelling strategies
Conducted market research and analysis, identifying emerging trends and customer preferences; executed data-driven recommendations