
About
Experience
Sales & Marketing Consultant- Intern
SOOP.IO-Lahore, Pakistan
2019 — 2019
• Demarcated Market Segments & Consumer analysis. • Built Users Persona. • Developed sales pitch composition for each segment. • Assisted the company to increase the user base.
Marketing- Intern
LEASURE CLUB SEFAM (Pvt Ltd)-Lahore, Pakistan
2019 — 2019
• Created customer profile demographically. • Visited retail outlets countrywide. • Conducted surveys and focused groups for our consumer insight project. • Analyzed the marketing strategy of brand competitors and of the brand itself. • Calculation of brand health with the data gathered from surveys and focused groups. • Identified the lack of uniformity within the brand. • Highlighted misconception about a brand image within the company and in the consumer market. • Provided solutions based on customer profile and identified the ideal class for a brand to target.
