Zeeshan Raza

SENIOR MARKETING & BUSINESS DEVELOPMENT PERSONNEL Seasoned professional with 15+ years of experience in Marketing and Projects in diverse international industries. Proactive leader and tactical planner with ability to attract and secure key players in building strong and lasting business relationships. Recognized for excellent decision making, great leadership, impressive personality and exceptional communication at different levels. CORE COMPETENCIES - Smart Business Development Acumen                               - Pleasant & Dynamic Personality - Strategic Marketing Planning                                             - Creative Social Media Marketing - Corporate Partnerships & Alliances                                    - Admirable Decision Making - Organizational Restructuring                                              - Superior Communication - Tactical Business Planning                                                   - Brand Management - Market Research                                                                 - Project Ownership PROFESSIONAL EXPERIENCE Owner & Chief Operating Officer (December 2018 – February 2020) Shandaar Koyla Karahi & BBQ. Karachi, Pakistan.   Utilizing the entrepreneurial skills, started the business from scratch. Designed an entire business model of a restaurant with capacity of 85 guests. Hired and managed a team of 14 employees including supervisors, chefs, waiters and other kitchen staff. Rapidly created competitive edge in a fast changing restaurant industry by offering unique dishes like, Ostrich Koyla Karahi, Ostrich seekh kebab, Quail Masalah, Quail Balochi Karahi and many more. Developed operation methodologies, customer feedback system, offline and online marketing plans to promote the business at different levels. Established connections with supplier of different meats and set up routine groceries delivery mechanism. Made full use of Restaurant Management System (RMS) to manage inventories, supplies, employees and customer data base. Handled customer complaints and took immediate actions to rectify. Experienced in handling related authorizes to conduct business smoothly. Director of Marketing & Projects (June 2010 – November 2018) Implant Link Sdn. Bhd. Malaysia (utamadental.com) Headed the Marketing & Business Development departments effectively to reestablish company's positioning in the market. Created a "Success Story" with company's subsidiary - Utama Dental by increasing sales volume by 250% with the help of creative Marketing and restructuring the business unit. Formulated International print and online marketing plans and customer loyalty programs. Acquired  distribution rights of 5 Internationally acclaimed organizations to increase the net worth of the company. Represented the company in symposiums, trade exhibitions and road shows in Thailand, Malaysia, China and South Korea. Due to impressive communication and dynamic personality, been invited by universities and colleges as a mentor & speaker. Negotiated and acquired latest digital technologies to establish new business segments in the related field. Developed comprehensive annual marketing plans and kept track of activities on periodic basis to maintain effectiveness. Took charge of Marketing Communication to establish a long lasting impression in stakeholders' minds. Trained & educated managers and other staff to build result oriented teams. In order to retain valuable employees, initiated fruitful Employee Retention Plans. Looked after the entire interdepartmental operations to create harmony. Responsible to maintain a perfect balance among authorities, company consultants and clients. Conducted workshops & brain storming sessions to help staff achieve the desired goals.           Corporate Manager Marketing (February 2008 - April 2010) FedEx-GSP. Pakistan (gerrys.com.pk) Headed the Marketing Department of FedEx-GSP Pakistan and managed a team of marketer throughout the country. Responsible for complete nationwide marketing activities and led marketing team in planning, developing, campaign executions and monitoring while staying in-line with FedEx Express worldwide corporate guidelines. Developed comprehensive Marketing Plans for FedEx-GSP Pakistan for FY 2008-2009 and FY 2009-2010. Key personal for  joint marketing venture with citi bank-Pakistan. Acted as a corporate communicator and carried out comprehensive marketing activities of the venture. Launched company’s first ever Malaysian visa services with the help of stakeholder discussions and utilized several marketing tools, such as outdoor, electronic, print and BTL activities. In charge of marketing 10+ countries "Visa Drop Box" (VDB) Services, including UK, Canada, Italy, Switzerland and France, throughout Pakistan. Analyze results of marketing operations for efficient utilization of resources. Major Player in the alliance with Pakistan State Oil (PSO). Responsible for launching FedEx outlets at several PSO stations. Developed and successfully launched ‘Student Express’ marketing campaign in several educational institutions and redesigned ‘Heart2Heart Express’ and formulated seasonal marketing campaigns. Presented & Promoted company’s services in conferences at senior management levels from different industries, including High Commissions and Consulates. Marketing Research Analyst (February 2004 – November 2007) Precision Management Corporation. USA Examined and analyzed statistical data to forecast future marketing trends and formulated plans for software products marketing & consulting business development. §  Involved in defining scope of the project along with vision statement. Responsible for meetings with users and other stakeholders to identify problems, resolve issues and improve the process to ensure a stable and accurate solution. Collected and organized data into report format and arrange for preparation of graphic illustrations of research findings. Prepared reports concerning domestic and international markets for use by company management. Established research methodology for data gathering. Assisted in developing marketing plans to expand software consulting business. Helped in preparing financial planning reports related to market research, sales planning and analysis. Executed marketing strategies in forecasting, master scheduling, business modeling using spreadsheets and databases. EDUCATION Master’s Degree (Dec 2003) MBA (Marketing): Oklahoma City University, Oklahoma City, USA   Bachelor’s Degree (June 2001) BA (Business Administration): Anglia Polytechnic University, UK