Waqar Ullah Yameen

Manager Product Development & Research

About

Specialties: 1. Product development (Asset, Liability, BANCA & ADCs). 2. Market Research (Qualitative and Quantitative). 3. Product Piloting, Roll-out & Performance strategies 4. Product Costing and Pricing 5. Micro finance, Micro Enterprises and Micro-Housing Finance 6. ATL/BTL Marketing Product campaigns (indoor/outdoor). 7. Branding refresh/activation campaigns 8. BANCA and product protection insurance services. 9. Alternate Delivery Channels( ADCs) and branches less banking 10. Value Chain Financing 11. Sales Management 12. Business Planning 13. Training