About
Experience
National Sales Manager
AkzoNobel Pakistan Limited
2017 — Present
Key Result Areas • Managing decorative business across the region encompassing both retail and projects sales in terms of net-revenue, CM and OPI. • Developing and implementing company’s decorative sales and services policies and strategies; • Introduced “Key Account Management” concept to develop the distributors and dealers channel; • Planning& ensuring achievement of sales objectives consistent with company’s long & short business plans; • Monitoring & controlling product mix of existing lines / products (CM and Retail value) to be sold nationally. • Devising sales strategies for new launches; • Preparing and implementing budget with emphasis on effectiveness and efficiency; • Developing and maintaining channel structure, processes and support system (e.g. distribution channels, discount and rebate structure, product assortments and engagement program) to meet the needs of customers / consumers with most economic deployment of human and financial resources; • Establishing short and long-term function structures, manpower requirements, headcount, budget and establishing SMART performance measures; • Building people capacity, competency and ensuring undertaken of appropriated role and responsibility as well as developing channel specific people competencies; • Leading and motivating highly productive sales team that is attuned to market needs; • Establishing professional relationships with large volume and other potential customer of large sales prospects, as necessary, to ensure continuity of and long-term business relationship; • Interacting with key contractors and architects and maintaining relationship.
Regional Sales Manager
AkzoNobel Pakistan Limited
2015 — 2017
• Leading and motivating highly productive sales team that is attuned to market needs; • Establishing professional relationships with large volume and other potential customer of large sales prospects, as necessary, to ensure continuity of and long-term business relationship; • Interacting with key contractors and architects and maintaining relationship.
Regional Manager
Total Parco Pakistan Limited
2012 — 2015
• Establishing short and long-term function structures, manpower requirements, headcount, budget and establishing SMART performance measures; • Building people capacity, competency and ensuring undertaken of appropriated role and responsibility as well as developing channel specific people competencies;
Area Manager Retail
Total Parco Pakistan Limited
2008 — 2012
• Preparing and implementing budget with emphasis on effectiveness and efficiency; • Developing and maintaining channel structure, processes and support system (e.g. distribution channels, discount and rebate structure, product assortments and engagement program) to meet the needs of customers / consumers with most economic deployment of human and financial resources;
Sales Support Executive
Total Parco Pakistan Limited
2005 — 2006
• Planning& ensuring achievement of sales objectives consistent with company’s long & short business plans; • Monitoring & controlling product mix of existing lines / products (CM and Retail value) to be sold nationally. • Devising sales strategies for new launches;
Network Sales Executive
Total Parco Pakistan Limited
2006 — 2008
• Managing decorative business across the region encompassing both retail and projects sales in terms of net-revenue, CM and OPI. • Developing and implementing company’s decorative sales and services policies and strategies; • Introduced “Key Account Management” concept to develop the distributors and dealers channel;
Education
MBA
University of Management and Technology
2002 — 2005
BSCS
University of Management and Technology
1999 — 2002