Usama Bin Shoaib

Lead omni-channel e-commerce strategy across Shopify (D2C & B2B), Amazon (1P, 3P, & FBA) Walmart (3P, & WFS), Target+, and other U.S. marketplaces, managing $24M+ annual revenue (~5% of total company revenue) with a cross-functional team of 28. (US & PK). Own multi-channel performance marketing strategy (Meta, Google Ads, Amazon PPC), managing ~$300K monthly adspend, driving 15% YoY revenue growth and improving blended ROAS from 2x to 3.5x. Full P&L ownership of e-commerce function, optimizing expenses, contribution margins, marketing and tech. spend, and product supply pipeline to achieve ~15% net profit margin. Oversee end-to-end digital business lifecycle from product hunting, sourcing, & pricing to product launch.