Syed Mazhar Ali

              Summary: §  Dynamic and high energy professional with 15 years’ rich experience in the areas of Retail, Marketing, MR, HR Development with strong Leadership skills, played vital role at key position in top multinational companies. §  Recognized for hands on experience in leading corporate marketing team and worked on business strategy, region wise budget/ spends and preferred mediums in ATL/BTL, Online & Social Media as per brand requirement and seasonal launches/ campaigns. §  All-round Expertise in the Market Research industry, covering Brand Health Tracking, Consumer Panel, Retail Audit, Mystery shopping, Media tracking, and Customer Insight solutions to address brand needs and add value to the business. §  Launched Customer satisfaction system successfully, revolutionize customer satisfaction on actionable/non-actionable on runtime basis from pen n paper to smart digital data collection process at LA stores with a highly cost efficient solution covering all Moment of Truths. §  Lead business transformation to achieve sales, following standard SOPs evaluate individual and store performance to enhance customer footfall and daily sales targets. Transformation of KPIs, from tracking individual performance and linked with assigned business/ tasks