Description

I have been Associated with OTC and Pharmaceutical Industry from more than 5 years. Currently, Working as Product Manager in IBL Health care (Searle Subsidary) managing portfolios in Nutrition, Urology and Gastro. I have also previously worked as Brand Manager in Medics Pharmaceuticals (Herbal/Nutraceutical Company) responsible for managing the major key brands of the company. My Key job responsibility is to maintain the profitability of Brands and managing all the ATL, BTL and trade activities of the company.

Also, managed the distribution and go to market strategy with the distributor Muller & Phipps and IBL operations across Pakistan

Key Achievements: 

1. Launched 4 Nutraceutical OTC Products

2. Launched 1 Pharma Product

3. Launched Pakistan first ever online school of urology for HCPs

4. Certification on Go To Market Strategy from LUMS

Education

BVS Parsi High School Karachi

2000-2010/11 School

Gov College For Men Nazimabad

2011-2013 Pre Engineering

Institute of Business Management (CBM)

2013-2017 BBA (Marketing)

Institute of Business Management (CBM)

2017-2019 MBA (Marketing)