Saad Saif

Heading the Creative department of the agency. Responsible for Concepts, Creatives and Brand Campaign Management for the entire clientele of the agency.

Responsible for Concepts, Creatives and Brand Campaign Management for the entire clientele of the agency. I oversee a team of Art Directors, Copywriters and Studio resources to create creative communication. ACCOUNTS MANAGED: PIA, Colgate - Palmolive Portfolio, Caltex, NBP.

Responsible for Concepts, Creatives and Brand Campaign Management for key accounts. I oversee a team of Art Director and Studio resources to create high impact messages and creatives. Comprehensive brand campaigns are designed and offered to clients against creative briefs, additionally offering TVC script writing support and set shootings. ACCOUNTS MANAGED: Unilever’s Portfolio (Knorr, Blueband, Domex, Surf Excel, Clear Shampoo, Wall’s Ice Cream, Lifebuoy, Fair & Lovely and Lipton), Dalda’s Portfolio (Cooking Oil, Canola Oil, Sunflower Oil, Banaspati, Manpasand Cooking Oil and Banaspati), English Biscuit Manufacturer’s Portfolio (Peanut Pik, Party, Chocolicious, Pista), Burger King, Pizza Hut, Nesvita, OLX, Descon. KEY ACHIEVEMENTS: - Conceptualized, launched and managed Knorr Noodles, Coating and Batter Mix campaigns used regionally in South Asia (Pakistan, India and Bangladesh).

Responsible for Concepts, Creatives, and Brand Campaign Management for high volume accounts covering Corporate and Account Branding. Collaborated with visualizing, creative and product departments to bring the campaigns to life. ACCOUNTS MANAGED: Unilever’s Portfolio (Rin, Lux, Sunsilk, Cornetto), GSK’s Portfolio (Horlicks, Corporate, Physiogel, Stiefel), English Biscuit Manufacturer’s Portfolio (Rio Biscuits, Corporate), Engro’s Portfolio (Olper’s Milk, Olper’s Lassi), EFU, Shell, Microsoft / Nokia, Suzuki. KEY ACHIEVEMENTS: - Oversaw the brand campaign for Microsoft’s entry in the Pakistan mobile/android market. - Launched Horlicks’ Chevron Packaging concept and campaign. - Successfully won the Cornetto / Telenor CP pitch and launched a comprehensive marketing campaign to launch the product in the market.