Description

OBJECTIVE

Looking for an internship opportunity that helps in developing my design skills + design language; through experience of working in the real world.

ABOUT ME

An aspiring, creative, imaginative, and hard-working Graphic Design student, who is not afraid of making mistakes and learning new things. She is skilled at designing various visual concepts by required software or manually. She communicates ideas that inspires, informs, and captivates the audience through her design language for various mediums design processes; by applying required details and her well-developed time management abilities for a better outcome.

She always had great dreams and was never afraid to follow them; her life’s greatest ambition became to be able to create a work that people can call A Masterpiece. She earnestly yearns to create beautiful art pieces and designs on my own and Graphic Design satisfies her imagination in space, materials, colors, typography, photography, illustrations, lines, shapes, forms, etc.; digitally or in print.

What defines her as a learning graphic designer and as an individual is truly her creativity. She enjoys putting her great efforts into creating something unique. Through her years of living, learning, and trying hard to get the best results in whatever she wishes to do and have a long path, which has helped her gain maturity and develop her skills.

DESIGN SKILLS

Adobe Illustrator, Adobe Photoshop, Adobe In Design, Adobe After Effects, Adobe Lightroom, Figma-app-website, UX/UI Design, MS Word, MS PowerPoint, Photography, Illustrations, Typography, Brand Identity, Iconography, Publication Design, Character Design, Game Design, Packaging Design, Basic Animations, Teamwork, Communication

PROJECTS

Health: Breast Cancer

Problem Statement:
Encouraging people to take breast cancer seriously; by emphasizing on early detection for early diagnosis, and treatment; through patient’s navigation plan.

Way forward:
Collaborated with Kash Welfare Trust to think of design solutions for the problem identified.

Outcomes:
Social media presence, reminders, appointments, therapy, logo design, application design, mood board, color scheme, icons, typography, illustrations, look & feel, research, interviews

Curiocity: Science Festival

Concept for Festival of Emotion:
Celebrate the spirit of science by spanning the exciting worlds of science & tech. to discover & gain knowledge; hence, Curiosity Inspires, Discovery Reveals.

Outcomes:
Logo, identity design, illustrations, mood board, color scheme, entry ticket, poster, signage design, naming different spaces for science festival (Tiny Invents; Chemify; Bioskel; Magdist; Astroket; Illusors & It’s so Yummy), icon design, map, typography, designed a maze with magnetic ball/ stick, writing clipboard magnets for kids for each of seven spaces.

Tip-Tap-Toe by 1st Step

Objective:
To launch a sub-brand with expandable shoes for 0 to 12 yrs old kids.

Big Idea:
Because now there will be shoes that goes for months and months, years and years; growing shoes that grows with you has now become a need for price-conscious buyers. Now, 1st step will be offering pair of shoes that caters to your need. Understanding you as a parent and as a child it will be fun and playful’ and you will go Smile for Miles. With the shoes on, child will walk/run/play miles for miles with confidence, interest, and ease; the whole day long. The mother will be satisfied for her choice of product and her child’s smile for miles while the child walk/run/play; with the shoes on, rather than bare feet; the whole day long.

Outcomes:
Launch a sub-brand for an existing brand; TVC, story, story board; billboards; social media immediate, interactive, immersive posts, activation ideas; illustrations; color scheme

Takht: The Rise of Delhi Sultanate

Concept for Card Game:
From 13th to early 19th century, a war is going on between the 6 dynasties of Delhi Sultanate from 1206 to 1827, to conquer the TAKHT-E-SHAHI. The cunning great warrior, Sultan Jahanzaib Dreeshak-uz-zaman, causes intentional friction within other kingdoms to weaken their states and empower the federation of His empie; he’s all set to launch attacks in Indian subcontinent; hence, begins the conquest of Delhi Sultanate. Make History; Your Story…

Outcomes:
Logo, packaging design, illustrations, mood board, color scheme, pattern, typography, 2D & 3D poster, designing 84 playing cards, strategy & mechanisms, naming different cards (Mamluk, Khilji, Tughlaq, Sayyid, Lodi and Mughal Dynasty; Kabza; Lagaan; x2 any dynasty card; Skip the tough army; Reverse your army; Get rid of any dynasty card; Deewar-e-Azeem; and TAKHT.

OTHER WORKS

Graphic Design

Raxis:
watch: monogram design, basic logo animation, color scheme, merchandise, collaterals

Food Formula:
restaurant: logo, pattern, color scheme, typography, pattern, merchandise, collaterals

Jubilee Life Insurance:
handout: used typography only to create a visual hierarchy

Saeed Ghani:
fragrance, air-freshener: logo, brand identity is redesigned, color scheme, packaging & labels, collaterals design elements, merchandise, interactive poster, display environment

Kawan poultry:
poultry farm: logo, letterhead, design elements

Ariel:
washing powder: billboard design, illustration & editing, surreal concept

The already displaced Afghan Refugees: Pakistan Floods’22:
Infographic: iconography, headings-copy, color scheme, data representations & hierarchy

Publication/ Editorial Design

Tranquil:
Travel Magazine: masthead, cover-back, headings; sub-headings, photography, use of grids

Trust your dream, your heart, your story:
Self-Publication: masthead, cover-back, headings, story, content, illustrations, use of grids

Kharadar; the old city locality of Karachi:
Newsletter: Karachi masthead, cover- back, use of grids, photography, headings, sub-head

Sohni Mahiwal: An Eternal love story:
Dust-Jacket Cover: cover- back, bind, illustrations, use of grids, color scheme

Interaction Design

Pixory Studio: (Pixels + Memory)
website for a photography studio: logo, USPs, concept, pictures, screens, illustrations

Factive: (Fitness + Active)
fitness app: logo, layout screens, wireframes, color scheme, design elements

Fatimiyah Hospital:
appointment app: layout screens, wireframes, color scheme, design elements, research

Medical Room Prototype:
design thinking process: problems identified, problem statement, insights, empathize, personas, ideate and prototype, solutions, surveys, test and conclude

Character Design

Prototyping/ model making:
Ant – cricket, Ladybird – football, honeybee – badminton

Destruction scenario in a game screen:
Evil character, cityscape, structural drawing, textures, perspective

Education

Indus Valley School of Art & Architecture

January 2019 to December 2023 current-7th semester