
About
Career Objective:
To lead, challenge and be challenged in a marketing strategy or business/market development/sales position. Analyze and improve marketing, sales and operational performance of particular department/organization.
Education:
Iqra University, Karachi, Pakistan MBA - Marketing, 2011-2012
Iqra University, Karachi, Pakistan BBA - Marketing, 2007-2010
Office Skills:
The Online Marketing Fundamentals AdWords Display Certification
Strategic Planning & Execution Product Development & Launch Public Relation & Event Management
Marketing & Consumer Research Corporate Communication Budget Analysis/Analytics
Computer Skills:
MS Word MS Excel MS PowerPoint
Achievements:
Constructed a feasible model plan of a three dimensional faced technology in association with Local and International vendors as well as a verified budgeting forecast for an upcoming projects in different sectors of Pakistan.
Formation of an online Data base for Jang Group that comprised of a logbook with complete correspondence of all International & Local vendors as well as a record building of year to year projects organized & planned by Jang Group.
Implemented IBFT & IPG as a payment option for TCS HAZIR.
Established different CSR projects for different sectors including, NGO’s, Education & Health. Successfully executed them via developing strong coordination between stakeholders & TCS HAZIR.
Prepared Marketing & execution plans for successful launches of different apparel brands via E commerce website. (Yayvo)
Experience:
Jan 17 – Till Date Jang group of companies Project Manager (Marketing & Sales)
· Translate market research data, stakeholder feedbacks and technology trends into project requirements resulting into authenticity of overall project, cost minimization through effective vendor screening, execution in minimum possible time as well as completely overlooking the projects to mitigate risk.
· Develop and implement business plans that highlight competitive landscape and customer needs. Perform market analysis including market models, and strategic direction to meet corporate and business objectives
· Lead marketing efforts to understand segment influencers including customer demographics competitive assessments, and market needs
· Establish and maintain external relationships including key opinion leaders
Aug 15 – Dec 16 TCS Private limited Product Manager - HAZIR
· Strategy development to support YAYVO business via HAZIR 60/120mins delivery service helping in expanding reach to customers within 60mins in Karachi, Lahore, Islamabad & Rawalpindi.
· Take ownership of the Project from inception to roll-out, identifying core product features, Sop’s, Business Rules and aligning with brand image.
· Coordination with internal & external stakeholder for timely product deployment & launch of new products/services giving edge over competitors & increase market share.
· Business process design and implementation, SMS Alerts development, portal integration with YAYVO team for new product launches.
· Training & Development of CS staff & Operations for effective customer handling.
Aug 14 – Aug 15 TCS Private limited Operations Analyst – South Region
· Monitoring overall operational performance of South Region & developing strategy to increase the operation success ratio over 90%.
· Monitoring KPI's Achievement of Areas.
· Operation Performance Management & Delivery Data Analysis, preparing reports for quarterly meetings & BIZMOM.
· SubKuch Product Operational Development, resource allocation, areas selection, SOP development, Training & Development of field force, impress amount allocation to areas & financial controlling. (South Region).
Sep 13 – Aug 14 TCS Private limited Management Trainee
· Rotation in different Business Units
Apr 13 – Aug 13 Tradekey Private limited Senior Officer - Marketing
· Competitors/Industry analysis for VIP member.
· Maintain & update VIP member about new developments in the market.
· Conduct all marketing & research activities
Jun 12 – Nov 12 CENTRAL DEPOSITORY COMPANY Officer - Marketing
· Developing Marketing Plan of new services.
· Maintaining close relations with different marketing agencies.
· Managing Company in house & Outdoor Projects
· Handling written communication of MCSS as assigned by Sr. Manager.
Education
MBA - Marketing
Iqra University
2011 — 2012
BBA - Marketing
Iqra University
2007 — 2010
