Naveed Raza

OVERVIEW:   Accomplished, senior marketing professional with broad marketing experience, encompassing strategic planning, Qualitative& quantitative research, interactive marketing, creative development, media planning & buying, Database /direct marketing, public relations, with the ability and skill set to provide creative, innovative, enthusiastic and forward-thinking leadership in a team environment. Focused on achieving continuous, improved business performance.   Job Experience:   ·         MARKETING MANAGER                                                                   One Ten Ad (From June 2022) Managing & executing outdoor advertising campaigns nationwide.   ·         MARKETING MANAGER                                                                   AD FUSION (From Jan 2018 to June 2022) Managing & executing outdoor advertising campaigns nationwide.   ·         MARKETING MANAGER                                  SAHAR ADVERTISING Services (PVT) LTD. (From March 2015 till Dec 2017) Managed outdoor advertising campaigns for Food Chains, Cellular Companies &FMCG and executed dozens of nationwide outdoor commercials featuring glowing customer testimonials, helping brand restore favorability and earning regular spot on Fortune's annual list of Pakistan Most Admired Companies. Prepared and delivered presentations to clients and negotiated agreements. Communicated strategy to technical, creative, communications, marketing and media Staff. Served as liaison between business units, coordinating projects and teams. Designed and carried out research to identify competition, outline current marketplace,      and created advertising strategies.   Projects:   Ufone:Rs 5.Per Day Offer, 3g Offer, SastayTareen Rates, Wall paint 800,000 sq. Pepsi: DilMaange Abhi, Pepsi Lays, Ramzan Mubarik, Do The Dew, 7up Mana lo Food Ka Love, 7up lemonade. KFC Bhook Mitao Campaign Origins Eid Collection Road Prince Jackpot Activity Campaign.   ·         CLIENT SERVICE EXECUTIVE                                                  AD INNOVATION (May 2009 to Feb 2015) Managed and executed nationwide international companies marketing plans promotions through outdoor advertisement. Established productive, professional relationships with personnel in assigned customer accounts. Meets assigned targets for profitable sales volume and strategic objectives in assigned accounts. Fully assesses, clarifies and validates customer’s needs on an ongoing basis. Dealing with all aspects of a campaign & Leading project management activity i.e. surveys, designing, adaptation, presentation, printing, fabrication & executions. Development and presentation of new ideas for key accounts (e.g. creative Available here signs, standees, Fascia’s, Vinyl & One Way Vision Branding, Hoardings, Backlit / Unlit Logos, Commercial Paint different branding options for LMT’s / IMT's)   BLUE CHIP CLIENTS:   RIAZ BOTTLERS, UNILEVER FOODS SOLUTIONS, KRAFT  FOODS, GUL AHMAD, NOKIA,KRAFT FOODS, ZONG, JOUTUN PAINTS,AL BARAKA BANK,NISHAT LINEN,FIRDOUS LAWN, KHAADI,HKB,PEL,DWP GROUP.   Projects:   Nokia Lumia & Asha series retail branding, Gul Ahmad (Winter Volume 1, 2, 3 & Spring  volume 2, 3) 2011 Knorr & Dalda retail branding 300 Stores, Riaz Bottler shop fascia1,000,000 Sq, retail branding and Gondolas. Pepsi Model shops, Kraft Foods Gondolas four pallets.   Education:   ·         Punjab College Lahore Bachelor of Commerce ·         Punjab College, Lahore Intermediate in Commerce ·         Govt. Central Model High School, Lahore Matriculation in Science   Computer Literacy   ü  Microsoft Excel ü  Microsoft Word ü  Microsoft Out Look ü  Microsoft Power Point ü  Pinnacle ü Skill Set & Qualities.   ü  Intelligent and Quick Learner ü  Good inter personal communication ü Hard working, sincere. ü  Motivated and energetic ü  Challenging & demanding   Hobbies   ü  Internet using ü  Cricket ü  Gardening   Personal   ü  Date of Birth               3rd-Mar-1987 ü  Marital                         Married ü  Gender                         Male ü  Religion                       Islam ü  Nationality                  Pakistani   Language   ü  English, Urdu   References   ü  Reference will be furnished on demand.