Natasha Rizvi

Objective: To maximize public and key stakeholder recognition of your organization's achievements while safeguarding confidence with   appropriate communication plans, the message must be adequately disseminated.     Summary: ·       Over 10 years of experience in communications enhanced with technology and digital ·       Enjoy a fast paced growth environment ·       True believer of passion and results   Experience Shaukat Khanum Memorial Cancer Hospital & Research Centre Lahore | 2016 – Date Sr. Manager Communications ·       Developing an integrated communications strategy and key messages to boost hospital’s marketable services through BTL, ATL and digital platforms ·       Implementing communications plans to increase brand awareness and pushing the hospital services to the specific target market ·       Developing high quality and effective communication materials that align correctly with the overall hospital’s strategy ·       Collating and analyzing current communications and messages and ensuring consistency ·       Managing external agencies and ensuring marketing budgets are met ·       Re-positioned the Shaukat Khanum Laboratory Collection Centres, nationwide and attracted institutions to invest in franchise model ·       Growing steadily into an esteemed institution with an overall presence in 76 cities across country ·       Launched the laboratory network in Karachi with a wide range of different marketing campaigns       foodpanda Pakistan / EatOye!  Karachi | 2013 – 2016 Brand Manager ·       Customer Experience and Product Optimization ·       Strategizing & planning activities such as performance analysis, ideation & development of full year marketing strategies ·       Ownership & planning of the content calendar, including all online & offline channels by working closely with the rest of the Global team ·       Develop, plan and execute local marketing campaigns as well as reviewing campaign outcomes ·       Work closely with regional content team ·       Took ownership of the budgets, ensuring spends hit key KPIs such as new customer acquisition, growth and re-order rates ·       Ownership of all growth specific campaigns, with a key focus to increase orders & new customers through promotions & deals ·       Test and optimize marketing tactics for user acquisition and conversion rate optimization ·       Proactively recommend and implement new approaches to identify areas for growth ·       Analysis of all on-going deals and promotions, including daily tracking of performance and budget management ·       Weekly review of all online and offline marketing performance reports, escalating issues to global teams when necessary & driving structural improvements ·       Conduct and present competitive analysis and market research ·       Translate ideas and spearhead creative project execution to grow the business ·       Area-specific campaigns, including area launches or new product feature launches Emaar Pakistan    Karachi, Islamabad| 2008 - 2013 Sr. Executive, Communications ·       Working in a mind-set of investment banking as the major customer base was the institutions and individuals who were interested in investing into capital markets ·       Assisting Emaar’s international road shows for investors and companies to unite ·       Working closely with senior executives all through organization; responsible for developing corporate messages for senior management for external and for internal audiences ·       Assisting marketing function for Emaar projects’ launches - pre & post event coordination and execution ·       Responsible for planning and executing all customer related communication ·       Worked closely in publishing Emaar’s quarterly Newsletter ‘Ufaq’  - it was sent to the end users/ investors ·       Prepared communication plans for the Customer Care department ·       Responsible for drafting and designing Crescent Bay invitation letters and Welcome Kit ·       Managed the property transfer function, post-sales ABN AMRO BANK U.A.E, Dubai | 2005 - 2008 Communications Officer ·       Reporting to the Country General Manager liaising for all written communication ·       Responsible for drafting, layout and editing of ABN AMRO’s customer newsletter, producing press releases, generating media alerts, ensuring cover-age for ABN AMRO’s initiatives and new developments in leading publications ·       Delivering ABN AMRO’s message into the marketplace through web presence and social media maintaining Dubai sites, post releases, articles, case studies and events ·       Assisting marketing function for ABN AMRO’s event coordination and execution   Education & Trainings Arden University, London | Sep 2023 ·       Master of Science [Data Analytics; Marketing]   Institute of Business Administration, Karachi | Dec 2011 ·       Master of Business Administration [Major: Brand; Minor: Advertisement]   American University Dubai Dubai | May 2008 ·       Bachelors of Business Administration [Major: E-Business; Minor: Advertisement]   Karachi Grammar School Karachi | 2004 ·       A - Level [Accounting, Business Studies, Math, Economics] ·       O - Level [Physics, Chemistry, Computer Studies]     Special Project: Rebrand & Repositioned – Rozee – Naseeb Inc. | 2016   ·       Overhaul of the decade old homegrown brand in terms of look & feel, logo, colour scheme, digital assets ·       Re-launched the brand - Planned and implemented advertising - ATL, BTL and Digital campaigns