
Musadiqqa maryam
HR Professional & Social Media Strategist | Recruitment, Employer Branding & Digital Growth
About
I'm a versatile professional with 3+ years of experience spanning HR operations, talent acquisition, and social media/brand strategy — a combination that lets me support both the people side and the growth side of a business.
On the HR front, I've managed full-cycle recruitment for BPO and corporate roles, payroll and attendance administration, employee relations, and office operations across IZU Enterprises, TenX Marketers, and Dankash Success. I've led front desk teams, trained new hires, and kept HR documentation compliant and organized — while also stepping in to strengthen employer branding through social media when the two worlds overlapped.
On the brand and social media side, I currently lead LinkedIn Profile Transformation projects at BBrandify, rebuilding client profiles into systems that generate real inbound conversations. I've also run social strategy at HR Chromatics, managed e-commerce storefronts and content at Cintali Apparel, and built foundational content and campaign experience at TenX Marketers.
Across both, my throughline is the same: clear communication, strong organization, and the ability to turn a messy process — whether it's a hiring pipeline or a content calendar — into something structured and effective. I'm currently completing my BBA at Lahore Leads University while continuing to grow across HR, brand, and marketing work.
What I bring: reliability under multiple moving parts, comfort switching between people-operations and creative-strategy work, and a track record of following through from planning to execution.
Experience
Social media Manager
HR Chromatics
2025 — 2026
Developed and executed comprehensive social media strategies to enhance brand presence and engagement. • Managed content creation, scheduling, and analytics across various platforms to optimize performance. • Collaborated with cross-functional teams to drive recruitment marketing and strengthen employer branding.
Education
Bachlors in business administration
Marketing
Lahore Leads university
2024 — Present
