Muhammad Haisom Minhas

HAISOM MINHAS Maymar Lake View Fl-9 Block-V, Clifton, Karachi-75600, Pakistan. Skype ID: haisom, Phone: +92-334-3077888, Email: [email protected] Professional Profile •       Built relationships between client and agency to develop business •       Experienced in writing English copy for all print media that captures the reader's attention •       Proficient in proofreading all English electronic and print media to ensure accuracy and attention to detail before print and distribution •       Fluent in English and French Education McGill University, Montreal, Canada                                                                                                                             Jan. ' 19- Apr.'21 Post Graduate Masters Diploma in General Management with specialization in Marketing Systems & Applications, Strategic Management & Consumer Behavior International Academy of Film and Television, Philippines                                                                                      Jun. '08- Mar.'09 Diploma Program in Filmmaking earned in March 2009. Learnt entire media process of film-making from script-writing to shooting to post-production. Learnt essence and importance of working in teams to achieve desired goals & results and made two movies. Institute of Business Administration, Karachi                                                                                                            Aug. '03 -Jul. '07 Bachelors in Business Administration degree completed in July 2007. Key courses included Marketing, Advertising and Customer Research Experience Wahedna D'Arcy Advertising, Pakistan                                                                                                                        Apr. '10 - Ju|. '15 Accounts Executive/ Creative Copywriter Managed several key relationships including United Bank Limited. Responsibilities included: •       Managing synergies between the Agency Creative Department and the client for planning and execution of campaigns •       Creating, developing and promoting sales promotion strategies and advising clients on marketing strategies •       Generating, conceiving and implementing advertising campaigns for print and electronic media Interflow Communications Advertising English Creative Copywriter                                                                                                                                           May. '09- Feb. '10 •       Generating, creating and proofreading all English Copy for print, media and online campaigns •       Identifying client's needs and then translating them into crisp, compelling, creative and informative copy •       Generating, conceiving and implementing advertising campaigns for print and electronic media Brand Works, Pakistan Accounts Executive - Client Services                                                                                                                           Nov.'07 - Feb. '08 Managed the Adamjee Insurance Account - one of the leading insurance companies of Pakistan. Responsibilities included: •       Managing synergies between the creative department and the account management department •       Establishing and executing sales promotion strategies •       Managing the client relationship as well as product launches and brand management •       Developing and implementing advertising campaigns for print and electronic media Reckitt Benckiser Internship                                                                                                                                                                                     Summer '06 •       Completed feasibility of in-store promoters, evaluated distribution channels and worked on a sales distribution recognition program Extracurricular •       Played lead role of Albert Einstein in Picasso at the Lapin Agile, a play written by Steve Martin. Presented at the Pak- American Cultural Center (PACC). Critically acclaimed theatre production, received very positive reviews for my performance •       Extensive community service at Darul Sakoon (home for special children) and Ida Rieu (School for blind) •       Proficient guitar player