Description

I am an accomplished C Suite leader with 25 years of experience in the consumer durables industry in Pakistan.  I have successfully lead two entrepreneurial ventures for 20 years providing me cross functional experience not only in Sales but also Marketing; Finance; Operations & HR

 

As Chief Strategy Officer at Diamond Group of Industries I redesigned go to market strategy for the company resulting in 25% year on year revenue growth for 4 consecutive years with 15% increased Contribution Margin.

 

I have attended numerous workshops & conferences at LUMS including Sales Force Management & Entrepreneurship. During the course of my employment I attended trade shows & conferences in Turkey; UK ; Europe & India establishing networks with industry professionals including Raw Material & Machinery suppliers.

 

Education

Lahore University of Management Sciences

1996-99 MBA

University of Massachusetts Amherst MA USA

1991-94 BBA

Government College University

1989-91 BS Maths; Stats; Economics

Experience

Diamond Group of Industries

2019-23 Chief Strategy Officer/ Director Sales

Joy Foam ( Pvt.) Ltd

2004-2018 Director-Owner

United Foam Industries

1999-2004 Director-Owner