
About
I am an accomplished C Suite leader with 25 years of experience in the consumer durables industry in Pakistan. I have successfully lead two entrepreneurial ventures for 20 years providing me cross functional experience not only in Sales but also Marketing; Finance; Operations & HR
As Chief Strategy Officer at Diamond Group of Industries I redesigned go to market strategy for the company resulting in 25% year on year revenue growth for 4 consecutive years with 15% increased Contribution Margin.
I have attended numerous workshops & conferences at LUMS including Sales Force Management & Entrepreneurship. During the course of my employment I attended trade shows & conferences in Turkey; UK ; Europe & India establishing networks with industry professionals including Raw Material & Machinery suppliers.
Experience
Chief Strategy Officer/ Director Sales
Diamond Group of Industries
2019 — Present
Director-Owner
Joy Foam ( Pvt.) Ltd
2004 — 2018
Director-Owner
United Foam Industries
1999 — 2004
Education
MBA
Lahore University of Management Sciences
1996 — Present
BBA
University of Massachusetts Amherst MA USA
1991 — Present
BS Maths; Stats; Economics
Government College University
1989 — Present
