Description
I am an accomplished C Suite leader with 25 years of experience in the consumer durables industry in Pakistan. I have successfully lead two entrepreneurial ventures for 20 years providing me cross functional experience not only in Sales but also Marketing; Finance; Operations & HR
As Chief Strategy Officer at Diamond Group of Industries I redesigned go to market strategy for the company resulting in 25% year on year revenue growth for 4 consecutive years with 15% increased Contribution Margin.
I have attended numerous workshops & conferences at LUMS including Sales Force Management & Entrepreneurship. During the course of my employment I attended trade shows & conferences in Turkey; UK ; Europe & India establishing networks with industry professionals including Raw Material & Machinery suppliers.
Education
Lahore University of Management Sciences
- 1996-99 MBA
University of Massachusetts Amherst MA USA
- 1991-94 BBA
Government College University
- 1989-91 BS Maths; Stats; Economics
Experience
Diamond Group of Industries
- 2019-23 Chief Strategy Officer/ Director Sales
Joy Foam ( Pvt.) Ltd
- 2004-2018 Director-Owner
United Foam Industries
- 1999-2004 Director-Owner