laraib karim

At Art Lounge, I worked as a Fashion Filmmaker, leading the creative direction and production of fashion shoots for leading Pakistani brands. My role involved planning and executing studio and on-location shoots, managing visual storytelling, overseeing cinematography and lighting, and handling post-production to deliver high-quality fashion content. This experience strengthened my creative, technical, and project management skills while working closely with models, designers, and production teams.

With over 7 To 8 years of experience in visual storytelling, content production, and post-production. Experienced in fashion films, music videos, web series, documentaries, corporate events, sports coverage, and commercial content. Worked with leading fashion brands including Agha Noor and ALMAS, served as Assistant Director and Production Head on film projects, and collaborated with organizations such as the Pakistan Football Federation. Skilled in creative direction, cinematography, lighting, editing, and managing productions from concept to final delivery.