About
CAREER OBJECTIVE:
To work in competitive environment and gain well-known professional career where I can utilize and develop my proved performance and potentials are put to use for mutual benefits of all concerned, seeking opportunity and challenges for professional growth.
EXPERIENCE:
TELEVISION MEDIA NETWORK Senior Research Analyst (13 Dec 2016 to Present)
Responsibilities:
· Responsible for competitive analysis, Industry trend reports, Market share analysis, Target market demographic research, Analyze research for strategic planning.
· Reviewing channel performance on continuous basis and presenting reports on viewership data.
· Initiated research that resulted in actionable, insightful information for making strategic decisions on products, services, and programs. These included viewership reports, monthly & quarterly channel performance presentations, Content Reports & a host of other reports.
· Team member with Product development to launch strategy of Express News and Entertainment.
· Summarizes data for the production of tables, charts, and graphs.
· Analyzes study results to draft reports and presentations.
· Attends client meetings and presentations occasionally in person.
· Programs promotion/print plan (placement of print ad, flyers).
GEO Television Network Media Research Analyst (19 Feb 2015 to 3 Dec 2016)
Responsibilities:
· Responsible to analyze & provide Marketing & Viewership research related information to the concern departments and stakeholders.
· Handle issues regarding rating processing with Roshni, Aaina, Media logic (People Meter) and other subscribed data services.
· Facilitate ad-hoc/customized concerned queries.
· Responsible for fortnightly issues updates to Director & Sr. Manager Research.
· Responsible for periodic evaluations to assess level of implementations and effect of recommendations and suggestions.
· Data interpretation on the on-going reports and if necessary, then recommendations and suggestions to the related department /individual of corresponding report/study.
· Responsible for providing any kind of assistance regarding viewership & marketing research within the organization.
· Plan, develop, coordinate and participate in various marketing research activities to identify customer preferences and attitudes.
· Conduct research on new and established markets, forecast changes in the market environment, seek and develop areas of business opportunities.
· Measure the effectiveness of marketing, advertising, and communications programs and strategies.
METRO Cash & Carry Pakistan People Excellence Internship (28 March 2013 to 13 August 2013)
Responsibilities:
· Scheduling panel interviews and monitor staff attendance and resolve related issues.
· Assisting PE executive in carrying out all employee related recreational and engagement activities.
· Maintain employee leaves, overtime and OPD claim, black listed candidates and interview record files.
· Ensuring participation of staff in every training session by having a strong follow-up.
· Keeping track record of all the insurance, hospitalization, claims & other activities.
· Making all kind of official letter and announcements after getting them reviewed by PE Executive.
National Bank of Pakistan (Six weeks Internship February 2012 to March 2012)
· General banking and operations department area.
QUALIFICATIONS:
MASTER IN BUSINESS ADMINISTRATION (MBA)
2014– In progress IQRA UNIVERSITY (IU), KARACHI
BACHELOR OF ECONOMICS (BS)
2009-2012 UNIVERSITY OF KARACHI (UOK), KARACH
INTERMEDIATE
2006-2008 BOARD OF INTERMEDIATE EDUCATION KARACHI
MATRICULATION
2004-2006 BOARD OF SECONDARY EDUCATION KARACHI
AREA OF STRENGTH:
Organizational Culture and Business Ethic, Business Communication, Relationship with People, Performance Goal Setting, Energetic, Proactive, Team Player.
TECHNICAL SKILLS:
MS Word, MS Excel, MS Power Point, SPSS, Instar Analytics (media logic), Roshni, Aaina, and efficient computer literacy.
SEMINAR ATTENDED:
Certificate Course on Time and Stress Management sponsored by PPL and PSO.
CO-CURRICULAR ACTIVITIES / INTERESTS:
Member of Students Council in Economics Department, Arranged various events at University, Voluntary worked along with KUDMVC and Youth Express and Active Sportsman with keen interest in Cricket and Badminton.
REFERENCES:
References will be provided on request.