RecruiterPK

Description

PROFESSIONAL SUMMARY
 High caliber professional with 20+ years’ diversified experience stretching across Pakistan, the Middle East & Africa and South Pacific, and from startups to established market leaders
 An entrepreneur and effective communicator with strong leadership, planning, teamwork and social skills that build relations across and beyond the organisation. Possessing a visionary and proactive approach towards work. Able to handle pressure and meet deadline proficiently.
 Disciplined but flexible leader with balanced practice of common sense management, business operations and people management skills. Able to inspire teams with compelling vision of shared mission. Energizes, excites and motivates team to deliver results. Coaches and mentors colleagues and rejoices their success in life. Excellent presentation skills, able to build agreement among stakeholders. Strives to be the top performer and has fun at work.
MARKETING & SALES COMPETENCIES

Sales Management
Corporate Sales/SME Business
Franchise/ Distribution Management
Direct Sales & Indirect Sales Channel
Retail Sales Management
Channel Marketing/Management Brand Marketing
Media Planning
ATL & BTL
Competitive Analysis
CSR Activities Budget Management
Media Relations & PR
Social/Digital Marketing
Procurement

HIGHLIGHTS & NOTABLE ACHIEVEMENTS
 Increase the sales volume to 34% after joining the Cretesol. Restructure the sales & marketing teams.
 With a global base spanning multiple market silos, strategic planning encompasses a far broader spectrum than domestic Pakistan sales. Marketing efforts are often unique to each international region. In preparation of new product design, I ensure compatibility with international expectations.
 Successfully Launched 3G & 4G Network at Tonga Communication Corporation resulting in market share growth from 65% to 78% in just once year.
 Re-Structured Commercial team of TCC to achieve which improved the Customer’s Satisfaction Index from 83% to 95%.
 Development of Brand Shop Initiative all across MEA Region – A One Stop Shop for all LG Products to improves the product visibility and increases the sales revenues.
 Developed and executed various TVC campaigns to expand the exposure of a LG brand and products results in generation of more sales leads and also increases the sales volume.
 Conducted workshops for Marketing Managers & PR Managers at Regional office to encourage and motivated them to exhale their performances in their subsidiaries. – LG Electronics Regional Company in 2011 and 2012.

WORK EXPERIENCE
JAN 2016 TODATE CRETESOL (PVT) LTD HOD SALES & MARKETING
• Managing Sales & Marketing Teams
• Responsible for P & L.
• Increase and improves Customer’s Awareness services
• Customer Services roadmap for providing better sales & after sales services
• New Business Development including new channels for distribution
• Media Planning and ATL/BTL activities – Improves and increase the brand awareness and get the maximum ROI’s on the marketing spends.
• Successfully executed different BTL campaigns in acquiring new business.
• PROJECTS COMPELETED ARE;
1. WORLD TRADE CENTER – GIGA MALL WORTH – RS.45M
2. BAHARIA ICON – KARACHI – RS.35M
3. FC HEAD QUARTERS, PESHAWER – 30M
4. FAZIA MEDICAL COMPLEX, ISLAMABAD – RS.25M
5. BAHARIA UNIVERSITY, GOLF CITY, ISLAMABAD – 55M
6. BHIKHI & BALOKHI POWER PLANTS, LAHORE – RS.15M
7. OUTFITTERS BRAND, ALL OVER PAKISTAN – 10M
8. DEFENCE VILLAS, BAHARIA PH.7, RAWALPINDI, 45M
9. AIR SIAL, SAILKOT – RS.1.5M
10. NESPAK PROJECTS – ALL OVER PAKSITAN –RS.100M
11. MANY OTHERS
NOV 2013 TO OCT – 2015 TONGA COMMUNICATION CORPORATION
HEAD OF SALES & MARKETING
Responsibilities:
• Managing Sales & Marketing Teams. Achieved the Gross Sales of 28.5M in Year 2013-14
• Responsible for P & L.
• Increase the Customer Satisfaction rate to 95% and improves Customer’s Awareness services
• Customer Services roadmap for providing better sales & after sales services
• New Business Development including new channels for distribution
• Retail Management – Increase the availability of scratch cards and SIM’s all across the Islands.
• Media Planning and ATL/BTL activities – Improves and increase the brand awareness and get the maximum ROI’s on the marketing spends.
• New VAS/ Promotions for acquiring new customers.
• Reduce Subscriber’s Acquisition Cost from $665K in 2013 to $512K in 2014
• Successfully executed different BTL campaigns in acquiring new customers for Landline, Broadband and also the mobile phones.

FEB 2010 – JUL 2013 LG ELECTRONCIS MEA REGION
REGIONAL MANAGER MARKETING
Responsibilities
Responsible for overall region’s (GCC + Levant + North Africa & Sub-Sahara) brand marketing initiatives and also the BRAND Shops development.
Aligning all the subsidiaries of the region to a single goal to follow the Brand Guidelines and also improve the brand positioning in establishing LG’s image as the cutting edge & premium brand.
Successfully launched and handled the administration of Performance Management Plan, including periodic performance reviews and appraisals for all channel partners across the MEA region.
 Developed and designed New TVC campaigns for all four BUSINESS UNITS – for both MENA & SUB SAHARA REGIONS which results in generated $15.7M sales for all products categories.
 Develop and Execute the Learning Program (LG One School ONE Library) to enhance and provide an opportunity for students of MEA Region to earn a Scholarship for a year from LG Electronics.
 Rolling out LG Brand Shop Concepts – A One stop solution for all LG products.
 Digital Marketing – SEO/SEM and Utilization of Social Media Platform for promoting and creating a buzz for a brand in MEA Region through subsidiaries consent and involvement.
 Generated the PR values worth more $2.5M from print, electronics and online news releases and articles on LG
Home Cooking Regional Championship 2012.
 Launched LG-Media Club of Pakistan – an initiative to align all the media into one platform and provide them with firsthand information about products and also give a social platform to relax and enjoy their lives, which resulted in very strong and deep relation within the media circles of Pakistan.

JUNE 2008 – JAN 2010 WATEEN TELECOM REGIONAL MANAGER SOUTH
Achievements:
• Participated in ITCN Asia 2008 – Record 1000 sales in three days at the event.
• Increased the sales volume from 650 connections per months to 1200 months in just three months.
• Redesigned the backend sales support to ensure more productivity from the franchisee sales team.
• Launched company’s own outlets across the region for more customer friendly sales and customer services staff.
• Also looked after the marketing activities of the South Region (Macrons). Arranging and organizing different BTL activities at different educational institutions, major market places to acquire sales.

JUNE 2005 – JUNE 2008 PAKISTAN TELECOMMUNICATION COMPANY LIMITED SENIOR AREA MANAGER

Achievements:
• Increased the sales volume from 2000 connections per months to 4500 per months in just SIX months & utilized available capacity within 18 months.
• Restructured the franchise/distributor network, enhancing the retail presence of PTCL calling cards, V-fone Scratch cards and Internet prepaid cards in the assigned region by 120%.
• Redesigned the sales support to ensure more productivity from the franchisee sales team.
• Launches company’s own outlets across the region for more customer friendly sales and customer services staff.

AUG 2003 – JUNE 2005 TELECARD LIMITED REGIONAL SALES MANAGER

JAN 2000 – JULY 2003 MOBILINK – GSM FRANCHISE MANAGER

FEB 1992 – DEC 1999 PAKCOM LIMITED DEALER’S SALES MANAGER

Joined this company as Sales Executive and with hard work and dedication, I grow up in the company.

 Awarded “Best Performer 2010” shield for the year 2010 at LG Electronics Pakistan.
 Awarded as “Best Area Manager” for the year 2007 at Pakistan Telecommunication Company Limited.
 Awarded as “Best Sales Man of Year” for the year 1995 at Instaphone (Pakcom Limited).

ACADEMIC CREDENTIALS
GREENLAKE UNIVERSITY – FLORIDA, USA
 Master of Business Administration (Executive MBA) in Marketing,-2003
UNIVERISTY OF KARACHI — Karachi, Pakistan
 Master of Business Administration (MBA) in Marketing, Feb-1993
 Bachelor of Science (B.Sc) – Sciences, Aug 1987.

OTHERS
 Valid Driving License – Dubai, United Arab Emirates till 2021.

• Family status: Married and have NO children