Ibrahim Shareef Dar

Name: Ibrahim Shareef Dar Father’s Name: Shafqat Zaman Dar Date of Birth: 02-05-1991 Email: [email protected] Cell No. +92 342 6457265 Postal Address: Opp. Christian High School for Boys Outside Kabli Gate near Dhakki Darwaza, Gujrat.   The aspiration is to secure a stimulating position within a dynamic organization, where I can actively engage in continuous learning and propel my professional growth. I am seeking an environment that fosters knowledge acquisition, providing the optimal platform for me to thrive as a proficient, innovative, and skilled individual.   EDUCATION   PhD MEDIA & COMMUNICATION                                                 (Coursework Completed) International Islamic University Islamabad (IIUI) M.PHIL MASS COMMUNICATION & MEDIA                                              (2017) University of Gujrat, Gujrat 3.7 CGPA (1st Div.) BS (HONS) MASS COMMUNICATION & MEDIA                                     (2013) University of Gujrat, Gujrat 3.6 CGPA (1st Div.) INTERMEDIATE (Pre-Eng.)                                                                       (2008) Gujrat College of Commerce, Gujrat 1st Div. (676/1100). MATRIC (Science)                                                                                       (2006) PIPS, Gujrat 1st Div. (923/1050).   WORK EXPERIENCE Communication Officer (PMU)                                                 (December-2022 to Present) Punjab Seed Corporation (Building No.4, 2nd Floor, 4-Lytton Rd, Mozang Chungi), Lahore   Project: Program for Quality Seed Production and Dissemination Under Agriculture Transformation Plan (ADP) ·        Strategic Liaison: Establish and maintain effective connections with DGPR and Directorate Agriculture Information in Punjab, Pakistan. ·        Campaign Leadership: Successfully led the execution of the Cotton Revival Campaign through TV, Radio, Newspaper advertisements, showcasing my ability to drive impactful initiatives. ·        Event Management: Organized marketing and promotional events at PSC Khanewal & Rahim Yar Khan Centers, highlighting hands-on experience in sale promotion of diverse crop seeds. ·        Multimedia Expertise: Oversee content and ad designs for TV, radio, social media, and print media, demonstrating versatility in creative leadership. ·        Team Leadership: Lead and supervise the creation of diverse publicity materials, including brochures, banners, backdrops, and standees etc. for PSC crop seeds. ·        Media Planning: Proficiently organize media planning and collaborate with advertising agencies for comprehensive promotional and marketing activities. ·        Designing Communication Strategy: Develop and implement effective communication strategies for ensuring a strong organizational presence. ·        Content Optimization: Write, manage, and optimize content for the official website, print publications, and social networking sites to maximize audience engagement. ·        Brand Consistency: Ensuring consistency in branding, messaging, and posting frequency across digital channels, reflecting a meticulous approach to organizational image. ·        Press Management: Handle media inquiries and craft compelling news releases, securing positive press coverage and fostering a positive organizational narrative. ·        Campaign Execution: Demonstrate expertise in developing and executing well-planned, effective campaigns that align with organizational objectives. ·        Stakeholder Relations: Cultivate working relationships with key internal and external stakeholders and partners i.e., seed research institutes etc., showcasing strong interpersonal skills. ·        Social Media Management: Actively coordinate with Assistant Director Marketing regarding social media platforms, utilizing project planning techniques to deliver timely and relevant information. ·        Research and Innovation: Conduct research on communication strategies, target audience reach, and keyword optimization to stay at the forefront of industry trends. ·        Content Development: Generate ideas and draft content related to Punjab Seed Corporation, contributing to a dynamic and engaging online presence. ·        Quality Assurance: Carefully proofread, and edit social media posts/content before publication, ensuring a polished and professional image. Research Associate Communication (REGS-PMIU)  (September-2021 to December-2022) Commissioner Office Gujranwala Division (2nd Floor Urban Unit Office), Gujranwala   Project: Regional Economic Growth Strategy (REGS) for Gujranwala Division   ·       Strategic Collaboration: Collaborated with other teams to develop and implement successful communication strategies. ·       Trend Analysis: Stayed abreast of industry and financial trends, assessing their impact on communication plans for informed decision-making. ·       Project Oversight: Ensured adherence to guidelines and timely delivery of projects, maintaining a focus on quality and efficiency. ·       Creative Coordination: Assisted and coordinated with the head office to develop innovative and effective communication strategies. ·       Presentation Preparation: Contributed to the preparation of presentations and investment content for both print and electronic media. ·       Innovation: Worked on new techniques to enhance the effectiveness of communication strategies. ·       Information & Dissemination: Laision with Director Information Gujranwala for dissemination & information sharing on project updates. ·       Media Relations: Maintained strong media ties and utilized them for promotional activities in alignment with the provided guidelines. ·       Promotional Content Development: Drafted compelling promotional content for both traditional media and online platforms. ·       Guideline Compliance: Ensured that REGS promotions were in line with the stipulated guidelines of the Communication Specialist. ·       Project Reporting: Presented regular reports on REGS projects in Gujranwala Division to provide updates and insights. ·       Campaign Evaluation: Analysed the media campaigns, regularly reporting outcomes to higher management.   Assistant Coordinator-Home for Overseas Pakistanis (Additional Duty) (Commissioner Office Gujranwala)                                     (December-2021 to March-2022)   ·        Efficient Workflow: Followed office workflow procedures to ensure maximum efficiency in day-to-day operations. ·        Records Management: Maintained files and records both online and offline, ensuring accuracy and accessibility. ·        Administrative Support: Supported other teams with various administrative tasks, including call redirection, correspondence dissemination, and meeting scheduling. ·        IT Collaboration: Provided feedback and participated in discussions with IT and technical teams to improve and update features for the online complaint portal. ·        Content Creation: Composed content for the official website of Gujranwala Division, specifically focusing on the Overseas section/tab. ·        Visitor Assistance: Greeted and assisted visitors, creating a welcoming atmosphere at the office. ·        Online Portal Maintenance: Managed the online portal of Home for Overseas Pakistanis, ensuring its smooth operation. ·        Customer Relations: Addressed customer complaints or issues, guiding them through required procedures for resolution. ·        Presentation Support: Assisted in making effective presentations for the Commissioner Office. Reason for Leaving: The new government discontinued the project. Media Relations & Outreach Coordinator                    (December-2012 to August-2021) The Chenab News - Zaib Center III Rahman Shaheed Rd Gujrat, Pakistan. ·        Communication Strategy Development: Developed and executed a comprehensive communication strategy, incorporating media outreach and innovative social media content creation. ·        Project Outreach Collaboration: Collaborated with the project lead to design and implement outreach strategies, utilizing surveys, email/paper mailings, and support for public/stakeholder meetings. ·        Multidisciplinary Team Contribution: Worked as an integral part of a multi-disciplinary team, providing diverse communications, outreach, and administrative support to successfully execute specific work programs. ·        Multimedia Content Supervision: Supervised diverse multimedia content, including video, photographs, and graphic media, ensuring alignment with project goals and maintaining high-quality standards. ·        Advertisement and Event Promotion: Promoted advertisement services and events through various communication methods, strategically leveraging the agency’s website, social media platforms, and emerging technologies. ·        Social Media Management: Managed social media accounts and maintained the channel’s digital image database, ensuring a consistent and engaging online presence. ·        Research and Proofreading: Conducted research and proofread press releases, website content, infographics, and blogs, ensuring accuracy and adherence to company standards. ·        Policy and Development Knowledge: Acquired and maintained a detailed knowledge of the company’s policies, principles, and strategies, staying up to date with relevant industry developments. ·        Dispute Resolution Facilitation: Facilitated the resolution of disputes with external stakeholders, demonstrating effective communication and conflict resolution skills. ·        Style Guide Adherence: Adhered to the company’s style guide, consistently producing high-quality and error-free copy to maintain brand consistency. ·        Content Ideation Coordination: Coordinated with team members to brainstorm content ideas aligned with the company’s strategy, supporting various brand initiatives. ·        Campaign Evaluation: Evaluated the results of communication campaigns collaboratively with the team, leveraging insights for continuous improvement. ·        Media Relationship Building: Established and maintained relationships with journalists and key external stakeholders, enhancing the company’s media presence and coverage. ·        Media Monitoring: Monitored media coverage from TV, newspapers, and online news sources to stay abreast of the latest updates and industry trends. ·        Document Scrutiny: Scrutinized documents in detail, identifying errors often overlooked by writers and typists, ensuring a high level of accuracy in company communications. ·        Guest Accompaniment: Accompanied staff on visits, particularly relevant to politicians or other important figures, demonstrating professionalism and organizational representation. Reason for Leaving: Completion of agreement. PYIP-Internship (Assistant)                                                           (February to July, 2014) Multimedia & Arts Department UOG- Gujrat, Pakistan   Took messages and provided general information; greets and directs visitors & students, answers routine inquiries. Distributed correspondence and other material to appropriate people. Performed a variety of routine typing assignments as appropriate to the position, drafted basic correspondence, enter data, and printed letters, labels, reports, and other materials. Copied materials as requested & sent copies to relevant faculty members. Established, maintained & processed updates files, records, and other documents. Scheduled appointments, meetings, and conferences. Organized meetings. Reason for Leaving: Completion of Contract   Internee                                                                                         (August to September, 2012) ISPR (Inter Services Public Relations) – Rawalpindi, Pakistan   ·       Worked as an internee with Pak Army Personnel ·       Worked in different divisions within ISPR (Electronic, Cyber, AV) ·       Also worked in civilian office (Printing and Publishing)   Reason for Leaving: Completion of Internship       Crew Member FM 106.6                                                                (February to July, 2012) University of Gujrat (UOG) - Gujrat, Pakistan   Worked as a freelance member. Helped in daily reporting of news & events in university. Hosted live transmissions of campus Radio. Assisted in panel operations & recording of programs. Recorded different views & interviews of faculty and students of UOG. Wrote scripts for different programs. Audio Editing & Reporting Reason for Leaving: Completion of Internship ACTIVITIES/WORKSHOPS/TRAININGS ·       Completed online course “Digital Media for Health Outcomes, English” from Yale University offered through Coursera on 26th November 2023. (https://coursera.org/verif y/NVSB2KD8PAUW) ·       Successfully accomplished 2-day ISO Awareness Training for ISO 9001:2015-Quality Management System & ISO 14001:2015-Environmental Management System held on 25th & 26th Sep 2023 at PSC HQ, Lahore. (Certificate No. PK-PSC-Q&E 716) ·       Completed the Reuters Training Course: Introduction to Digital Journalism (December-2022). ·       Completed the online Social Media Marketing Course (March-2022) ·       Successfully completed 3 days online training on “Social Media & Fact Checking” held on 6-8 December 2021 organized by Youth Development Foundation. ·       Attended “OPEN Virtual Conference for English Language Learners 2021” by RELO Pakistan held from 15-19 November 2021 for improving English language skills. ·       Attended YIC Leadership & Entrepreneur Summit 2021 (Virtual Edition) on 29th October 2021. The theme of summit was about "The role of Entrepreneurship & Leadership in Promoting Innovation & Technology". ·       Completed Japanese 5S Training Program, held on July 17, 2021, in partnership with Toyota Indus Motor Company as a part of their Ecological Conservation Program 2021. ·       Participated & presented research work in AMCAP- FJWU 2021 “International Media Conference Digital Media Ecologies in the New Normal” held on February 17-18, 2021. Earned certificate upon completion of workshop “Ethics & Excellence in Online Journalism” held at CMCS University of Gujrat by University of Oklahoma on 17th June 2013 to 20th June 2013. Attended & organized Cultural events. THAAP conference held at UOG. Participated in GYLC, 4-day workshop on leadership skills, teamwork & volunteering on 27th -30th May 2012. Attended workshop of APDC on professionalism, teamwork and leadership skills organized at UOG on 19th December 2011. Scored 6.5 bands in IELTS. ·       Freelance Article & Academic Research Writer ·       Attained certificate for Creative Designing Course. ·       Performed part-time invigilation duties with National Testing Service (NTS). ·       Blogging (http://ibrahim-freedom.blogspot.com/) ·       Runs my own YouTube channel “Ibrahim Dar” and create videos for educational & informational purposes. Social Networking Worked as a volunteer & fund raiser during Pakistan earthquake & flood aid at University of Gujrat for Swat Relief Fund 2010. Experienced pre/postproduction of shows in Radio FM 106.6 transmissions as an intern. Mid fielder for university football team. Captain of high school cricket team. Participated in inter departmental games such as volleyball & football. SKILLS ·       Basic Microsoft Office Suite, Basic Audio Editing, Content Writing, Photograph Editing, Video Shooting/Production, Good Communications skills, Customer services, Marketing, Public relations, Teaching. ·       Work on Video & Audio Softwares; KineMaster, Power Director & Audacity. For Photo editing & other graphic work, I use; Canva & postermywall.com. ·        Completed thesis for graduate studies on "Social Media and Political Awareness: Analysis of Facebook User’s Posts on Political Issues during 2013 Election Campaign". ·        Completed dissertation for M.Phil studies on " News Framing: A Discourse Analysis of News Headlines from Two Leading Dailies of Pakistan".   REFERENCES Ms. Sara Ibtasar Supervisor & Coordinator REGS - Urban Unit. Address: Shaheen Complex, 503 Egerton Rd, Garhi Shahu, Lahore, Punjab 54000. Contact# +923004826562. Email: [email protected] Mr. Farhan Latif Editor in Chief-The Chenab News. Address: Zaib Center III Rahman Shaheed Rd, Gujrat. Contact# +923456876253, +923338415338, +923369005786. Email: [email protected] Dr. Sobia Abid Lecturer (CMCS), University of Gujrat (Hafiz Hayat Campus) Contact#+923324064302, Email: [email protected] (New: [email protected]) Dr. Muhammad Zahid Bilal Assistant Professor (CMCS), University of Gujrat (Hafiz Hayat Campus) Contact#+923004966097, Email: [email protected] (Latest: [email protected]) Mrs. Saima Anwar Assistant Professor (Department of English), University of Gujrat (Hafiz Hayat Campus). Contact# +923335467512, Email: [email protected] Col. (Retd) Ishfaq Bhatti Rawalpindi-Pakistan Army, +923005204119