
About
EDUCATION & QUALIFICATIONS
SZABIST – Pakistan (MBA Marketing) 2012 ~ 2014
SZABIST- Pakistan (BBA Marketing)
2008 ~ 2012
Beacon House School System
(GCE A & O Levels)
2005 ~ 2008
2003 ~ 2007
OBJECTIVE
To reach the highest echelons in an organization with hard work, dedication & constant endeavor to perform.
EMPLOYMENT HISTORY
Jazz – Global Performance Transformation Specialist Aug 2016 ~ Present
Performance Transformation is one pillar of Jazz Excelerate program with the goal of achieving a lean and agile organization that can compete in the ever-changing digital age. My role is of an ambassador support for emerging markets, to analyze various business cases & present the extensive information from Group initiatives for establishing a standardized operating structure across all EM OpCo’s e.g. (Pakistan, Bangladesh & Algeria) and drive towards key strategic targets of cost and process optimization.
· Developed top notch presentations for top management regarding group initiatives, future strategy and budget.
· Preparation of performance trackers for emerging markets.
· Created meaningful insights and briefings via data analysis for decision making.
· Supported the team in achieving group targets.
Media Matters – PR Account Manager Dec 2015 ~ Aug 2016
TRAININGS
TRAININGS
- Successfully completed training session on “Think Cell” conducted by McKinsey
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· - Became P&G certified professional (Successfully completed “P&G Agency Stewardship Training Program” in May 2014
SKILLS
- A quick learner with proven ability of team work and leadership.
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· - Data visualization
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· - Proficient in MS office tools e.g. Excel, PowerPoint and Visio.
· - Good media relations
LANGUAGES
English
Urdu
Supervised all corporate communication, media relations, PR and CSR related activities for Telenor GSM & Easypaisa. Developed and executed corporate external communications plans and strategies. Coordinated interaction between the client and local print & electronic media. Prepared communication messages and materials on a wide-range of topics; Monitored & measured Telenor's Share of Voice (SOV) and presence in media spaces, deliver robust PR performance for business and corporate milestones, and managed media in crisis and issue-related periods.
Media Matters – PR Associate Account Manager Nov 2014 ~ Dec 2015
Managed all media events & corporate communications for Telenor GSM, Easypaisa & Bank Alfalah
Projects
· Supervised all PR related activities during the biometric re-verification of SIMs campaign. Arranged SIM verification booths for media outlets and vigilantly monitored all negative news and industry stance on the issue.
· Achieved highest average value equivalent (AVE) for Telenor on print & electronic media for the whole month of May’15 on “10th anniversary celebrations of Telenor Pakistan”
· PR support at various Telenor events e.g. “Open mind Pakistan”, “CFD”, “Easypay”, “Internet of Things” etc.
· Managed & executed a successful movie premiere of “SHAH” for BAFL “Rising Star” platform. Also managed media for BAFL “Rising Star” competition at “Fashion Pakistan Week”.
Corporate & Marketing Communications (Affiliate of Ketchum USA) – PR Executive Mar 2014 ~ Oct 2014
SKILLS
Responsible for developing communication strategies for P&G by using mass media communication channels; Mainly involved stakeholder management aimed at creating positive word of mouth across all relevant touch points. Tasks included PR strategy, media monitoring, press releases & campaign management.
Projects
· Successfully handled all external media relations for ‘Always Karo Yaqeen’ campaign of P&G for both print & electronic media. Achieved 76 million impressions for P&G ‘Always Karo Yaqeen’ Campaign.
· PR support for groundbreaking of P&G’s new hair care and baby care plant at Port Qasim.
· Prepared ‘Ariel Diamond’ quarterly plan for P&G.
Bhaoo Pvt. Ltd – Key Account Manager (International Business Unit Commercial) Jan 2012 ~ Feb 2014
· Successfully interconnected with Viber on pre-paid terms initially and later agreed on postpaid terms.
· Unilateral pre-pay agreement with VoxBeam Local Phone Communications (UK) in Feb, 2013 with $90000-$150,000 business commitments.
· Attended International conferences to meet LDI carriers to offer our premium IT solutions for VOICE platforms Conferences attended includes “Asian Carriers Conference 2013’’ in Cebu Philippines Attended ‘’Gitex 2012’’ in Dubai.
LANGUAGES
Standard Chartered Bank – Internship Dec 2010 ~ Jan 2011
The learning included employment of quality resources and services to Standard Chartered Bank Pakistan. The services in the areas of National Sales, Phone Banking, Collection / Recovery and Asset Products, also gained knowledge of different important software used in such organizations as Harmony, p3, EBBS etc.
Experience
Global Performance Transformation Specialist
Jazz
2016 — Present
Education
MBA
Szabist
2012 — 2014
