Adeena Zaheer Ahmed

Kiryana Pvt Ltd – Planet N                                                                                                                Karachi, Sindh Strategy Intern                                                                                                                                     Currently ·         Directly coordinating with CEO in aligning company’s documents such as products, business plan, and corporate alliances’ proposals. ·         Assisting CEO in key tasks such as business presentations and pitch deck for funding. ·         Worked on structuring insurance – a service product of Kiryana Pvt Ltd.   Brave Energy Drink – USA                                                                                                             Karachi, Sindh Project Support Manager                                                                                                                 Jan 2021 – Apr 2021 ·         Managed Pakistan’s Instagram account for Brave Energy Drink. ·         Conducted market research on competitors such as Red bull, Sting, Gatorade products’ prices, market and marketing strategies. ·         Prepared invoices for international orders. ·         Worked on merchandise preparation strategy for the brand: launching in Aug’21.   Irtiqa – Rotary International                                                                                                         Karachi, Sindh Assistant Director - Communications                                                                                             July 2020 – Sep 2020 ·         Led team’s efforts in collaboration with the Creatives Department to create a visibility strategy by revamping the online presence of Irtiqa’s social media pages; resulted in increased interaction with the audience. ·         Analyzed options available for outreach programs to various small towns near Karachi; implementation was halted due to COVID. ·         Spoke as a guest speaker in an online meeting for NTHP nominees to motivate and encourage the young girls to apply to IBA from Shahdadpur.   Tasdeeq Pvt. Ltd                                                                                                                                Karachi, Sindh Marketing Intern                                                                                                                                 July 2020 – August 2020 ·         Developed a marketing plan to launch the app which resulted in +22k downloads within one month of launch. ·         Established the conceptual idea of the app i.e. working on user personas, user journeys, and UX interface.