Product Manager- Other Brands

Main Accountabilities :
• Responsible for developing marketing strategies and plans for a category and to monitor, communicate, control, and report about any issue and/or development that are significant to these strategies and plans.
• Is rewarded on the basis of meeting and exceeding product yearly objectives in terms of sales, profitability, market penetration, and market share.

Detailed job description :
a. Subjects :
1. Develop long term strategic plans for Category portfolios.
2. Develop and implement annual marketing plans which include administration and monitoring of :
a- Annual sales targets and brand profitability
b- Market share objectives
c- Distribution objectives
d- Advertising and promotion activities
e- Pricing strategies
f- Merchandising and display objectives.

3. Monitor on an ongoing basis competitive brand activities including :
a- Trade actions
b- Price positioning
c- Product positioning
d- Advertising