Marketing Manager / Sr. Marketing Executive Job in Karachi
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Overview

Marketing Manager / Sr. Marketing Executive Job in Karachi

Job Detail

  • Marketing Manager / Sr. Marketing Executive

    • Designation: Marketing Manager / Sr. Marketing Executive  

      Industry: Telecom                                                          

      Location: Karachi

      Qualification: MBA (Marketing) from a reputable university

      Experience: Minimum 5 years in any Telecom Company

      Responsibilities & Authorities:

      • Develop annual Product Plans (with quarterly updates) with regard to revenue according to the business plan, quality of service and customer satisfaction for each product
      • Plan monthly tactical activities across all segments and the 3 market drivers (Acquisition, Usage and Retention)
      • Plan and manage product lifecycle in each product group, after rollout of new product, through nurture to maturity and retirement
      • For each product group, identify needs for and coordinate product-specific support tools: sales and customer care training; sales tools; marketing communications execution; channel sales support; Product Manuals and regularly updated Product Descriptions
      • Implement Product Plans, including coordination of advertising, promotion, price changes and distribution initiatives for each product group
      • Monitor evolution of customer segment needs, market and industry developments (using qualitative analysis) to ensure relevance of product offer
      • Analyze customer usage, behavior and demographics to create a rich understanding of each segment’s profiles and characteristics. Create clear, effective means of regularly sharing and communicating segment analysis within organization
      • Plan, build and execute channel related promotional, activation and trade strategies and their associated tactical activities which will most effectively support the delivery of monthly pre-paid and post-paid subscriber targets and associated revenue.
      • Work closely with the Sales team to define requirements and support the delivery of the following via the Sales team / Trade Marketing team:
        • Support the sales team in building relationships with the channel using trade marketing tools
        • Channel training
        • Channel Visibility (merchandising and product visibility)
        • Support in improving product availability
        • Channel customer care support
      • Develop new market entry plans with analysis, product and market strategies in partnership with sales & management team.
      • Responsible for brand communication via media and PR

      Skills and Competencies:

      • Strong Communication, Interpersonal and Listening Skills
      • Presentation skills

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