Marketing Manager Senior Brand Manager HRS Global Job in Karachi Lahore

Marketing Manager Senior Brand Manager HRS Global Job in Karachi Lahore Number of Positions : 3 Client Details : A leading FMCG Company Gender : No Preference Qualification Required : Master’s Degree (MBA) Professional Experience : 8-9 years Marketing Manager | 5-7 Senior Brand Manager Principal Accountability : Strategic Planning

• Lead development, coordination and deployment of strategic and tactical marketing plans of complete product life cycle, to achieve short terms(AOP) & long term(IBP) brand and business objectives (Revenue, NOPBT, GP, Market Share, Sales, Consumer & Retail KPI’s)
• Monitor, review and report on all marketing activities and results and manage the productivity of marketing plans & projects
• Management of 4 Ps (Product, Price, Placement, Promotion) for all Frito Lay Pakistan brands

Strategic Alignment

• Ensure strategic alignment between the brands global & local strategies in collaboration with Business Unit and Regional/Global teams
• Act as the main interface for the Sector, Regional and BU marketing team. Collaborate with BU and Regional Teams in execution of market researches and misc. marketing activities within the MU
• Lead development of volume plans based on brands/initiatives, regions & outlets etc. in close coordination with Commercial Director. Ensure close collaboration of Brand team in planning of in-market activities and ensure alignment with Sales function for flawless execution

Advertising and Communication

• Develop capabilities of Advertising, Media Buying & Research agencies to support brand plans and ensure their best in class execution
• Supervise brand communication development, media planning and research activities across all brands

Consumer Focus

• Oversee consumer and customer insights agenda for Frito Lay Pakistan to better understand the external, competitive and retail landscape
• Evaluate recommendations of Business Development & Insights team for syndicated and customized consumer/retail research projects aimed at better market understanding and robust product development journey

Capability Development

• Supervise, support and provide mentoring/guidance to his/her team to develop team capability and enable team to deliver strong results with passion
• Work with Direct Reports to identify their key skill sets and aspirations and help set their career direction accordingly

Budgets

• Oversee preparation & monitoring of the Brand budget and evaluate recommendations of Brand Managers for spending on marketing initiatives

GCS Agenda

• Ensure implementation of effective controls leading up to fair and transparent business practices for marketing function

Explore and Develop new product platforms

• Identify white space or gap options where company has the opportunity to launch new brands/products
• Confirm the financial viability and ability to implement cost effectively
• Develop pipeline of existing company products to be imported and sold in Pakistan

Explore and Develop Partnership Opportunities

• Evaluate macro snacks players for possible synergies
• Develop business plan and feasibilities

Monitoring

• Ensure appropriate tracking measures are in place to monitor performance

Remuneration Package & Other Details : 250-350k (Flexible)